Sell Like Crazy

By Sabri Suby

Find Customers Hopes and dreams, pains and fears, barriers and strategies
Top 4% gives 64% of revenue
HVCO (High Value Content Offer)
- Attention grabing headline
- Every point touches a burning issue
- Keep it simple
How to X when Y
Compelling image
Free cheatsheets if you give your email
Offer that customers cannot refuse (crazy offer) - Godfather offer
- Rationale why are you making that offer
- Build value
- Break the final value down to daily / weekly figure
- Price for a coffee per day you get X
- Give 3 offers
- Premium
- Free gifts
- If you order right now you get x too
- Power guarantee (12 months guarantee)
- Scaricity (countdown, only X are left)
Mutiple Traffic channels
Only when you know how much you make off a customer, you will know how much you can spend to get one
Magic lantern technique (2-3 videos with pure values - informs what problems your service solves)
Add CTA (Call To Action)