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Communications - Email / SMS Marketing

SMS Marketing​

https://yourstory.com/2018/03/5-point-guide-sms-marketing

Cloud Services​

https://www.gigsmedia.in

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Channels​

SMS​

  • msg91
  • pinpoint

Push notifications​

  • Firebase (FCM)

IVR​

In-app messaging​

App Inbox / Notification Center​

Others​

Metrics​

On the available statistics reports, you will find that your deliverability is broken down by the following metrics. Each one gives you a different piece of information about how SendGrid or your recipients interact with your email.

  • Blocks- The number of emails that were not allowed to be delivered by ISPs.
  • Bounces- The number of emails that bounced instead of being delivered.
  • Clicks- The number of links that were clicked in your emails.
  • Delivered- The number of emails SendGrid was able to confirm were actually delivered to a recipient.
  • Invalid Emails- The number of recipients that you sent emails to, who had malformed email addresses or whose mail provider reported the address as invalid.
  • Opens- The total number of times your emails were opened by recipients.
  • Requests- The number of emails you requested to send via SendGrid.
  • Spam Reports- The number of recipients who marked your email as spam.
  • Unique Opens- The number of unique recipients who opened your emails.
  • Unique Clicks- The number of unique recipients who clicked links in your emails.
  • Unsubscribes- The number of recipients who unsubscribed from your emails.
  • Unsubscribe Drops- The number of emails dropped by SendGrid because the recipient unsubscribed from your emails.

SMS Metrics​

  • Delivery Rate - The percentage of texts that are actually delivered from those you sent
  • Open Rates - This allows you to know how many texts were open
  • Response Rate - If the message required a response how did it go?
  • Offers Used - This is also easy to track, check how many users took advantage of the offer
  • Click Rate - Find out how many people have accessed your link
  • Opt-Out Rate - The percentage of people who unsubscribed after receiving your SMS
  • Conversion Rate - The percentage of subscribers who turned into customers by taking the required action

Tools​