Indian Market
Indus Valley Annual Report 2024 - Blume Ventures
https://www.avendus.com/india/d2c-brands-report
- Indians spend over 80% of their disposable income on 4 specific categories (you will get this same data by reading credit card reports) → Real estate/ Education/ Travel/ Shopping & of course weddings.
- Travel category customers typically have high disposal incomes & are more value conscious and relatively less price conscious.