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Digital Advertising

Pricing Models​

  • CPM - Cost per Mile (Cost per Thousand Impressions)
  • CPC - Cost per Click / PPC (Pay per Click)
  • CPA - Cost per Acquisition
  • CPI - Cost per Install
  • CPL - Cost per Lead
  • CPV - Cost per View
  • CTR - Click Through Rate
  • Revenue share

CPM vs CPV: What's the Difference?​

Whereas CPM determines the advertising costs per thousand ad impressions, CPV refers specifically to the cost per view of a video ad in an online marketing campaign.

While CPM is a good, cost-effective choice for advertisers looking to build brand awareness, CPV (cost per SINGLE view) is only used in campaigns for video or pop-up ads and is most often used for mobile apps.

A Complete Guide to CPM Vs CPC Vs CPA Vs CPI Vs CPI Vs CPV | Publift

CPM, CPC, CPA, CPV, eCPM, eCPC - Formula, Calculation & What They Stand for

Tools​

Adwords​

AdWords (now more commonly known as Google Ads) is a system that allows businesses to bid for advertising space in the Google search results and on other Google-affiliated properties. AdSense is a system that allows publishers and website owners to sell ad space to businesses.

Adsense​

AdSense acts as an ad network, providing you access to demand from advertisers and helping you set up your ad inventory. AdSense is best for publishers who want more automation for their ad solutions, and have a small dedicated ad management team.

AdSense is for you if you need:

  • A place to monetize your website—blogs, forums, and online services perform exceptionally well on AdSense
  • A fast way to implement ad delivery
  • Google to optimize your ad inventory for you and maximize your revenue through Auto Ads
  • Accessible performance reports

Auto ads use Google's smart technology to:

  • Understand your page structure
  • Detect any existing Google ads on your page. (Note that we're not able to detect ads from other ad networks.)
  • Automatically place new ads based on different elements such as your page layout, the amount of content on your page, and your existing Google ads. Occasionally, Auto ads might place two ads next to each other (regardless of the ads' network origin).

Ex for adsense - https://deepaksood619.github.io/ads.txt

Compare Ad Manager, AdSense, and AdMob - Google Ad Manager Help

AdMob​

AdMob is a mobile ad network and monetization platform for mobile developers who want to earn money from ads, gain actionable insights, and grow their app business. As a network, AdMob allows you to monetize your mobile apps by helping you serve ads globally. As a monetization platform, for developers who work with multiple ad networks, AdMob helps you maximize ad revenue across all your third-party network partners.

AdMob is for you if you need:

  • Access to high-performing mobile app ad formats with strong controls for brand safety
  • A solution to help you maximize ad revenue across Google and third-party networks with waterfall mediation and bidding
  • A holistic view of ads performance and user engagement with Google Analytics for Firebase
  • Automated tools to streamline your day-to-day tasks with features such as Ad Network Optimization
  • A solution to balance in-app purchase and ads-based revenue streams based on user behavior with smart segmentation

Ad Manager​

Google Ad Manager is an ad management platform for large publishers who have significant direct sales. Ad Manager provides granular controls and supports multiple ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.

Ad Manager is for you if you need:

  • A central place to monetize all of your inventory types (websites, mobile apps, videos, or games)
  • To manage a significant amount of ad revenue that comes through direct deals from buyers
  • To use third-party networks to compete for ad inventory
  • More complex reports to gain granular insights