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Types of SEO

Black Hat SEO​

Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service.

It's crucial to realize that implementing Black Hat SEO tactics and strategies can get your site banned from search engines, excluding you from the number one traffic referral source on the Internet.

  • Content Automation
  • Doorway Pages
  • Hidden Text or Links
  • Keyword Stuffing
  • Reporting a Competitor (or Negative SEO)
  • Sneaky Redirects
  • Cloaking
  • Link Schemes
  • Guest Posting Networks
  • Link Manipulation (including buying links)
  • Article Spinning
  • Link Farms, Link Wheels or Link Networks
  • Rich Snippet Markup Spam
  • Automated Queries to Google
  • Creating pages, subdomains, or domains with duplicate content
  • Pages with malicious behavior, such as phishing, viruses, trojans, and other malware

https://www.wordstream.com/black-hat-seo

https://unamo.com/blog/seo/8-risky-black-hat-seo-techniques-used-today

https://blog.hubspot.com/marketing/black-hat-seo

https://www.searchenginejournal.com/11-black-hat-techniques-can-kill-seo-campaign/180601/#close

White Hat SEO​

Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google.

https://www.wordstream.com/white-hat-seo

https://www.searchenginejournal.com/7-white-hat-seo-techniques-to-double-traffic/182243

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